In-person training events were the primary conversion channel for Tigera, but when the COVID-19 pandemic halted all nonessential travel, the company had to pivot quickly to an online training strategy. Free virtual hands-on training would entice customers to attend its online events over competitors, but provisioning environments internally or requiring customers to pre-provision would require significant time, development effort, and result in inconsistent or broken environments.
To deliver its virtual training, Tigera first provisioned and validated a master lab environment within Skytap, and used Course Manager by Skytap to add registrants and ensure all student environments were provisioned and ready in time for the event. The company’s online events have become very successful, hosting up to 150 attendees at a time and with Course Manager Tigera can accommodate last-minute registrations, which have turned out to be valuable sales leads.
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